German Brand Award for Scheurich
During the official festivities in Berlin Axel Schröder, head of marketing at Scheurich, is accepting the German Brand Award 2019. Scheurich, who advertise themselves as the No. 1 manufacturer of plant containers in Europe, is among the winners of the German Brand Award 2019. The family business convinced the jury of experts from brand industry and science with the repositioning of their brand, taking the prize for “Excellent Brands Living”.
The yearly award offered by the German Council for Design and the German Brand Institute is said to have quite the media reach. Scheurich is convinced that the renowned competition will further the brand weight as a success factor in the national as well as the international context. “My pot. My style.” – the new claim stands for a direction and visualises emotional pictures. The German Brand award is a recognition for our overall strategy”, emphasises CEO Ulrich Frank. “The brand Scheurich has been following its path for 90 years. With this new claim, new corporate design and even more confidence we are creating a modern, perceptible brand, be it online, on print or at the POS.”